Thirty One Gives

We have a passion for serving and supporting girls, women and families. We believe strong, confident girls will grow up to become strong, compassionate women, who will be the driving force behind strong, healthy families and communities. Our mission is to celebrate others for who they are, giving them the support and self-esteem needed to lead a purposeful, thriving life. When we all work together and give a little piece of our heart, we can make a huge difference.


That’s why I get up every day—for Her

Giving is part of who we are. That’s why we created Thirty-One Gives, a charitable program that empowers girls, women and families to live a purposeful, thriving life.

Our mission is to help girls discover their authentic selves at a young age, empower them as women and support them as they shape families and communities. We can all spend a little time to create this world—volunteer for a charity or tell a girl she’s beautiful. Even something small can make a difference for her.

We are proud to be in the business of building strong, confident women. It’s the heart of our business and the reason we give. Every time you shop with Thirty-One, you are part of the Give!

Cindy Signature

Founder, President & CEO

Girls Take Flight

This year we are furthering the Thirty-One Gives mission by helping fund life-saving behavioral health research, helping girls everywhere. It’s part of a new partnership with Nationwide Children’s Hospital, America’s largest pediatric hospital and research center.

Read More

Our Partnerships

We’re proud to partner with many non-profit organizations that share our mission.

Partnerships Partnerships Partnerships

Giving in Action

  • Kim and her twin boys

    Consultant Kim Donatelli, whose twin boys spent three and a half months in Akron Children's NICU, donated Thirty-One thermal tote care bag filled with an ice pack, hand sanitizer, nail file and a handmade burp cloth to support local families.

  • Nadine and her team

    NED Nadine Willemse from Ontario, Canada and her team hosted a special breakfast for the families at their local Ronald McDonald House, complete with a clown for some fun face painting!

  • Year of the Girl Summit

    Senior Director Tammy Pulsifer from Tallahassee, Florida, USA, partnered with Leon County to support the 2016 Year of the Girl Summit in her community.

  • Lindsay and her team

    Lindsay Evans from Ontario, Canada, hosted a Give Back at her local Ronald McDonald House which included cooking dinner for the families, organizing an entire storage area with Thirty-One product and cleaning up the outside grounds.

  • Girls at Girl Talk

    Katherine Neufeld from Edmonton, Alberta Canada, is a Girl Talk advisor investing in growing strong girl leaders of tomorrow through her local chapter, "Chick Chat!"

  • Gretchen and her team

    NED Gretchen Manmiller from Pennsylvania and her Silver Bells team have supported the annual Taunia Oechslin Girls Night Out® event in downtown Johnstown, PA. Their support over the past five years has included a donation of $57,000 in products!